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When it comes to social media – keep it simple.
Image courtesy of Jimee, Jackie, Tom & Asha One issue I’ve noticed when looking at companies’ social media programs is that some of those who embrace it are making it too difficult for audiences...
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Would You Travel Without a Map?
Have you ever sat next to someone in a car who didn’t know where they were going? If you’re able to choke back your frustration, your next thought is probably, “Why didn’t they print directions… or at...
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Maples Offers Free Social Media Makeover
As the dust begins to settle on the worst economic recession in living memory, attention turns towards the expected pace of recovery in 2010 with smaller budgets. Questions companies should be asking...
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Social Media Begins Here
Both business and small retail buyers are leveraging the power of social media as a critical step in the customer decision-making process, elevating online word-of-mouth far above advertising and...
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Refrain from Bringing Old Skills to a New Game
In a recent post, I offered some advice on the first step in starting a social media program. To complement that first step, I want to address an equally important concept that many companies fail to...
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Know and Listen to Your Customers
In my previous posts I talked about the first two steps you should take when creating an effective “best practices” approach to social media: Before you start, establish clear business objectives and...
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Ten Key Points for a Successful Company Blog
Can you, your company or your president be considered thought leaders in the digital era without a blog? You can’t be taken seriously by business audiences unless you have a blog in the mix. A blog...
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ROI: Justifying PR, Social Media and Content Marketing to a CEO
In a recent discussion with a CEO, he told me that he knows he needs to engage. He knows his competitors are doing it. All the major brand companies do it. But bottom-line, the CEO wants to know...
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Online Reputation Management is Critical to Your Business
Don’t let the Internet scare off potential, new customers. Online reputation management is crucial for businesses, so says Roger Yu in an article he wrote for USA Today. In this Internet age, when a...
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Tips to Succeed in Social Media Engagement
Social media marketing success is based almost entirely on how well you engage with your customers. Okay, so what does engagement mean in this new world of social media? Simply put, our traditional...
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